At JSM, sustainability isn’t just a goal, it’s a continuous journey embedded in our operations. A recent milestone exemplifies this commitment, where we successfully collected and reused 11 cable drums. This initiative directly contributes towards our ESG target of reuse of 30% of the wood we use in 2025, reinforcing responsible wood reuse and minimising environmental impact.
Following the Waste Hierarchy, waste prevention remains the optimal approach. However, when prevention isn’t possible, reuse stands as the next best option – offering environmental and economic benefits by extending the life cycle of materials. By repurposing cable drums, we actively reduce unnecessary waste and contribute to a more sustainable, circular economy.
Stephen Evans-Howe, SHEQ Director at JSM, emphasised the significance of this effort:
“At JSM, we’re constantly seeking ways to minimise waste and enhance sustainability. The reuse of these cable drums demonstrates our proactive approach to resource efficiency and environmental responsibility. Sustainability is not just a corporate target, it’s a principle that drives our decisions every day.”
Sustainability is a collective effort, and every action, big or small, counts. Through initiatives like this, we ensure that valuable resources aren’t discarded but repurposed for future use. By prioritising reuse, we continue to set industry standards and drive meaningful environmental change.
A huge thank you to our teams for their dedication in making this possible. Let’s keep pushing forward toward a greener future!
